Business Strategy Planning
MaceCorp provides guidance through analysis of technology, competition and market trends. MaceCorp has a proprietary methodology PROMPT which it has successfully used to facilitate strategy planning with a number of telecoms and IT services and equipment providers.
Market Analysis & Sizing
MaceCorp assists clients using its own Factfinder database, augmented by external information to provide market analyses of requirements, opportunities, technologies or competitive positioning. Studies cover industry and cross-industry markets, key business or technology areas, and geographic coverage of the market in relation to the client company, its products and services, and market potential. Audits of existing activities are matched to new requirements. Recommendations are made for input to market strategy implementation plans.
Market Entry Strategies
New products and services or entry to new geographical, business size and industry markets require skilled positioning and support, in both internal and external activities. MaceCorp can help clients achieve these objectives, quickly and practically.
Competitive Analysis & Positioning
MaceCorp has the knowledge and experience to analyse clients' and competitors' current and future technologies for a wide range of ICT products and services. Similarly, it can analyse a number of competing strategies and propose new ones.
Customer Satisfaction
MaceCorp offers a Europe-wide carry out customer satisfaction surveys for suppliers of IT and telecom services. These usually involve interviews with the users of both the client's and competitors' services. The structured questionnaire designed for these surveys enables quantitative measures of the various aspects of the services to be assessed from the user responses. Invaluable qualitative information is also obtained from the interviews, which can used by the client to make improvements to the service and plan for the future.
Partnership Search
MaceCorp has been providing practical help to companies within the telecoms and lT sectors for years and is uniquely placed to help client companies find key partners. Partners in Europe provides comprehensive survey and implementation support with:
- The qualifications and the type of partners needed
- The countries and markets to be serviced
- The potential players in the marketplace
- Their capabilities in the markets, as well as their ability to fulfil your needs
- The strategy, the initial plan and doing initial contacts
- Building a work plan and detailed assessments
- Helping to find and bring partners together
- Bridging the gap from decision to implementation
Implementation Planning & Support
MaceCorp assists clients in developing detailed marketing and business implementation plans to achieve specific objectives. MaceCorp will take project responsibility where required and will supply key personnel on a project basis to achieve critical target objectives and meet agreed delivery dates.
Interim Management
To further support its clients in the implementation of specific projects, MaceCorp can provide interim resources on a short term basis, or for more extensive periods if required. From our extensive list of experienced Associates throughout Europe, we can select staff with the right skills for a particular task and management situation.
Product Launch
Product launches involve a mix of the following activities:
- Market definition
- Product objectives and market positioning
- Preparation of a business plan for product introduction
- Launch theme to achieve key objectives
- Design and production of the launch package
- Product data collection
- Prospect generation
- Training
- Logistics
- Co-ordination
- Pre and post launch PR
- Planning and producing the launch event
- Post launch review
- Product brochures
- Product data sheets
- Sales and marketing guides
- Advertising material
- Press launch pack
- Video pack
- Road show pack
- Launch event presentations
Market Analyser
This is a market tracking service, tailored specifically to clients' requirements. Based on a profile developed with each client, MaceCorp tracks issues, companies, events, and provides concise analysis of their impact on clients' business. MaceCorp will identify possible actions that it believes the client should consider.
White Papers
MaceCorp provides a rapid response to requests for analysis papers of companies, markets and technologies, position papers and "What if..." scenarios.
Multiclient Studies
MaceCorp carries out specific study work for a number of clients with agreed terms of reference, for which report is produced. MaceCorp experts in face-to-face meetings explain impacts on subscriber companies and help develop ideas for repositioning.
Industry Databases
MaceCorp has developed a range of databases aimed at providing information to support the marketing of products and services to the telecommunications market. We provide information on:
- Company profiles
- Alliances and joint ventures
- European networks
- Submarine cables
- Mobile consortia
- Countries
Other Database Analyses
Analysis of information on specific:
- Companies
- Countries
- Subjects
- Products
- Personalities
Newsletters
Topics of the Month is MaceCorp's monthly newsletter, derived from the information collected for the FactFinder database. Topics of the Month offers a brief summary of the significant IT news issues, with commentary.
Due Diligence
Due diligence is the process of company analysis prior to the completion of an acquisition or merger. MaceCorp assists both investing organisations and investment advisors in the non-financial aspects of evaluating the business capabilities and market acceptance of the subject company, its products and services, its key people and other attributes.